Singer-songwriter Moira dela Torre was recently introduced as the official ambassador for Home Credit’s “Para sa Life” campaign, which aims to share a message of hope for a better life for Filipinos.
Moira, Most Streamed Filipino Artist for Greatnessperformed the theme song “For his lifefrom the Home Credit campaign video.
“I loved it. It was so special to me,” Moira said, regarding the song. “I’m glad Home Credit is giving me the opportunity to be their ambassador so I can give voice to this wonderful song to inspire more Filipinos,” she added.
The singer-songwriter behind the hit songs “Malaysia,” “Tagpuanand many others believe Home Credit’s new campaign can touch the hearts of millions of Filipinos.
“I really like that Home Credit allows us to have someone to rely on. Back in college, I really wanted to buy myself a microwave because I lived on my own. But I knew it was impossible to get one because I couldn’t afford it in cash,” Moira said with a laugh.
“Now I love that Home Credit gives us the accessibility to buy the things we need in life while giving us flexibility in our payment terms. And I love that someone there , like I once was, can now buy her microwave through Home Credit,” Moira added.
This campaign by Home Credit aims to inspire more Filipinos – young professionals, couples starting families and those who have already established their lives – to pursue their life’s dreams, Para sa Life.
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Sheila Paul, HCPH’s Director of Marketing, expressed her joy that the song is an inspiration to people aspiring to financial stability.
“This new song from Home Credit encapsulates the brand’s promise of companionship through the use of our easily accessible and affordable financial products for our Filipino consumers. Additionally, the song relays that Home Credit is ideal for young families and beginners who yearn to lay out their life plans and help them turn small dreams into reality,” she shared.
Paul believed that Home Credit’s new campaign made Filipinos understand the message the brand wanted to convey.
“As the trusted financial partner of Filipinos, Home Credit is on a mission to help its consumers better manage their finances and promote financial inclusion. With music such a big part of our lives, we at Home Credit, we saw the value in building our sonic identity and communicating our messages through music so that more people relate to the message of hope and trust that we are trying to convey,” said Paul.
Check out Moira dela Torre’s official music video for Home Credit’s “Para sa Life” campaign by visiting the brand’s official website. Facebook and Youtube accounts.