Pay Bills

Bill.Com changes name to “BILL” after rebranding

Billing software publisher Bill.com renamed itself BILL as it updates the look of its brand.

INVOICE is rooted in our heritage,” Sarah Acton, the company’s chief marketing officer, wrote in a blog post Tuesday, October 11. “When our CEO, Rene Lacerte, founded the company, he wanted the name to reflect our support for both the people who bill and those who pay the bills. Changing our name to BILL is simple, and it is also how we are often referred to colloquially. Making this change now seems right.

Based in San Jose, BILL offers solutions such as automated bill payment (which can route customer bills to save time), multiple flexible payment options such as same-day or next-day payments, and a – unique form accessible from any device. .

Along with the new name, Acton said BILL is rebranding the business, “modernizing the look and feel of our brand to create a more engaging experience, and to honor and celebrate the contribution of [small- to medium-sized businesses (SMBs)] to our communities and our economies.

In August, PYMNTS cited BILL as an example of how the trend of automated billing has continued even as the pandemic shifted.

Read more: What headwinds? B2B digital payments shift continues to grow

During the company’s fourth fiscal quarter earnings call, management noted that 400,000 companies were using the company’s product, three times the number of users last year.

Lacerte cited a client who saved 10 hours a week paying hundreds of bills each month by eliminating manual processes – writing checks, affixing stamps and sealing envelopes – before turning to BILL.

He added that the company anticipates robust growth among SMEs that want to do more with less in the face of rising prices and a potential recession.

“There are more than 30 million small businesses in the United States and 70 million worldwide, and the majority still use manual, paper-based processes,” Lacerte said at the time.

New PYMNTS Study: How Consumers Use Digital Banks

A PYMNTS survey of 2,124 US consumers shows that while two-thirds of consumers have used FinTechs for some aspect of banking, only 9.3% call them their primary bank.

We are always looking for partnership opportunities with innovators and disruptors.

Learn more

https://www.pymnts.com/personnel/2022/billtrust-taps-former-order2cash-executive-marco-eeman-to-lead-european-operations/partial/